Experience design leader working at the intersection of R&D, AI and complex systems.
I design and prototype end-to-end experiences across physical products, software and human workflows, translating emerging technologies into usable systems.
Currently leading experience design in clinical equipment R&D, focusing on AI-assisted design workflows, synthetic user validation and system-level interaction models.
I work closely with engineering, clinical and business teams to define problem spaces, align decisions and make complex systems actionable.
I’ve spent the last years designing for systems where failure has real-world consequences.
This requires synthetic validation, AI-assisted workflows and end-to-end ecosystem thinking as part of the delivery process, not as experimentation.
The AI Lab’s focus on defining future experiences aligns directly with how I approach design, exploring interaction models before they become products.
Define experience strategy across clinical equipment ecosystems spanning hardware, embedded software and procedural workflows
Implement AI-assisted design workflows using Cursor and custom AI agents connected to Bitbucket, enabling direct transition from design to production-ready code within a single sprint
Develop synthetic user simulations with LLM agents to validate interaction models and workflows prior to clinical usability testing, identifying edge cases early in development
Facilitate end-to-end workshops with Clinical Affairs, engineering and product teams to map treatment workflows and identify system-level issues
Present experience models and system interaction frameworks to senior engineering and business leadership to inform product direction
Contributed to scaling the design organization from 7 to 44 designers, playing an active role in hiring and team development
Lead cross-functional design initiatives across equipment and digital systems, aligning UX with engineering and clinical constraints
Designed clinician-focused workflows for complex, regulated procedures
Conducted usability testing in clinical environments and translated findings into structured design improvements
Collaborated with hardware, engineering and product teams on integrated system design
Contributed to scalable design system architecture across multiple product lines
Designed operational systems deployed across 500+ municipalities, including route optimisation, field operator tools and sustainability reporting
Translated complex operational data into actionable user experiences for multiple stakeholder groups
Partnered with product, engineering and business leadership on long-term system design strategy
Redesigned regulated product flows balancing compliance and usability
Conducted A/B testing and iterative improvements increasing discoverability and reducing support volume
Led cross-functional teams delivering digital products from concept to production
Facilitated workshops aligning product strategy and execution
Mentored designers and established design standards
Led product design and development from concept to launch
Defined roadmap, product direction and user experience strategy
Evaluate global digital work across UX, product design and innovation